CCJs

Date: January 12, 2011

Client: IVA Zebra

Script: Main Video Version 2.4

Concept: Lean on me

Scene 1:

Open on black screen with faint Zebra Stripes in the background and music under: 'Lean on Me' by Bill withers

...with IVA Zebra logo fading up to a full reveal

fade to

Scene 2:

Presenter informally dressed on a white background

Presenter: Hello, welcome to IVA Zebra - we're very glad to see you - why? Because if you need help managing your debts, you've come to the right place.

At IVA Zebra, we understand perfectly that you may feel as if you're drowning in debt and being overwhelmed by final demands and threatening communications from creditors. So if you don't know where to turn and you're under stress, then we have the solutions that can help - fast!

Visual: Fade in to presenter

Graphics: Overlay with; Drowning in debts, Final Demands, Under Stress?

Presenter: So talk to us, share your problems with us, lean on us - and we'll be right here for you, all the way to getting you debt-free, worry-free and back on your feet again.

Visual: Presenter with graphic overlaid fading in one by one

Graphics: Overlay with; Getting you... debt-free, worry-free and back on your feet.

Presenter: Better still, you can be absolutely assured that you're in the right hands with IVA Zebra because we're fully licensed under the Consumer Credit Act and by the Office of Fair Trading.

Visual: Presenter with Consumer Credit Act logo 'Licensed' stamp in red (accompanied by reassuring thud) appears on CCA logo. Fade into the Office of Fair Trading logo. 'Licensed' stamp in red (accompanied by reassuring thud) appears on OFT logo

Graphics: CCA logo and OFT logo with 'Licensed' stamp

cut to...

Scene 3:

Elizabeth beesley set in iva zebra's offices talking to camera

Elizabeth Beesley: Hi I'm Elizabeth of IVA Zebra. I've had 19 years' professional experience of debt management, and I've helped thousands of people just like you with their debt problems.

So call us now - it's free - on 0800 634 0524 and speak to one of our friendly advisors. However, if you're calling from a mobile phone, call 01625 544 761. Or why not take our online 60-second Debt Test.

And remember - our service is entirely confidential in nature, so you can rely on our discretion and be assured of your privacy at all times.

Visual: Elizabeth Beesley in office background talking to camera with a strip across the screen to carry CTA.

Graphics: Call Free on 0800 634 0524 or from a mobile: 01625 544 761

Cut back to main presenter

Scene 4:

Presenter in front of camera on a black background

Presenter: Now - how can we help you? Well, if you're an individual who's experiencing debt problems, and you owe more than £15,000, we may well recommend an 'Individual Voluntary Agreement', known as an 'IVA'.

Visual: Presenter with graphic overlaid fading in

Graphics: 'Individual Voluntary Agreement. IVA

Presenter: This is a legal agreement drawn up between the debtor, creditors, and a Licensed Insolvency Practitioner. We can dramatically reduce your debts - in fact we could help you to write off up to 75% of your debt by managing it on your behalf.

Visual: Presenter with graphic overlaid fading in

Graphics: 'Write off 75% of your debt'

Presenter: If you owe less than £15,000, a process called 'Debt Management' is usually more suitable. We'll negotiate with your creditors so that you just make one affordable monthly repayment to be shared between your creditors - and we make the repayments on your behalf to clear your debts.

Visual: Presenter with graphic overlaid fading in

Graphics: 'One affordable monthly repayment'

Presenter: We can provide support if you're struggling with credit card debt, mortgage arrears, overdrafts, car debt and store card debt. In fact whatever your debt problems, simply lean on us and we'll give you all the support you need, plus plain and simple black and white advice.

Visual: Presenter with graphic overlaid fading in one by one

Graphics: Credit Card Debt, Mortgage Arrears, Overdrafts, Car Debt, Store Cards.

Fade to montage of real people

Scene 5:

various stock footage of real people forming a montage on screen

V/O: After all, we've already helped thousands of people just like you to dramatically reduce their debts...so call us free on 0800 634 0524 and speak with one of our friendly advisors. However if you're calling from a mobile phone, please call 01625 544 761

Visual: Showing real people (stock footage)

Graphics: Call Free on 0800 634 0524 or from a mobile: 01625 544 761

Cut to mix of office views

Scene 6:

various office images fading in and out

V/O: For proof of our success, here's just a few of what our satisfied clients had to say...

Visual: Office images with overlaid statements from customers.

Graphics: Testimonials: Thank you very much for all your help, being there at the other end of the phone. You were very kind and helpful. We can now move on in our lives which we thought would never happen. Mr. and Mrs. W of Barnstable

I would like to thank you for all the help you have given recently. You have been of great

comfort and support in a very difficult time. Mrs. P of Cheshire

We would just like to take this opportunity to thank you for your time, patience and understanding in helping us get a successful solution in what has proven to be a testing and stressful time. Mr. and Mrs. R of Newcastle

V/O: IVA Zebra speaks to lots of people just like you every day - and the one thing people say more than anything else is: 'Why didn't I do this months ago?'

Well the sooner you call us, the sooner you can find relief from your debt problems!

So CALL IVA ZEBRA FREE NOW ON 0800 634 0524.

Visual: Overlay with CTA

Graphics: Call: 0800 634 0524 or from a mobile: 01625 544 761

Fade to final frame

FADE to packshot with black background where the iva zebra logo appears in full with strapline - and end with music

V/O: So, whatever your debt problems, don't worry. You've found us and we're here for you.

Lean on us and let us help shoulder the burden of your debts so that you can get back to living a normal, happy, debt-free life!

Visual: Fade to logo and strapline and hold CTA

Graphics: IVA Zebra logo. Call: 0800 634 0524 or from a mobile: 01625 544 761